Being able to brand yourself is a key skill in gaining attraction from the public, including future employers and potential clients. A very helpful resource in doing this is a website called BrandYourself.com, which helps to optimize your search results under your name. Recently, I made a free account on this website and was shocked to find that there was almost no content on the internet under my name, which is terrible if I want people to be able to find me, especially as a public relations major!
Once I made the account, I went through the process of identifying which results were mine, which were someone else’s, and which ones were negative about me. Fortunately, no results came up that were negative about me, however a not much better finding was that there was almost nothing under my name. Therefore, I only had about three links to actually optimize. As a result, I received a very poor grade as you can tell in the picture below.
Wilson, B. (January 31, 2017). Brand Yourself Report Card Screenshot (JPEG). Retrieved from http://brandyourself.com/reportcard.
Due to this poor grade, I followed the recommendations that the site gave to change my rankings. I started by boosting my LinkedIn Profile, and one of the most important things I updated was my Profile Summary. This is where you get to brag about all of your accomplishments and skills that you have gained over the years. It is also important to include what your professional goals are so that people can see exactly what it is that you are striving for and hoping to achieve. This gives them a sense of who you are as a person, both personally and professionally. I also updated my Profile Photo and my Headline on LinkedIn. I still have a lot to do in order to fully optimize my links and increase my branding, but this is a great start.