One of the most important things to maintain in any PR related field is SEO, or Search Engine Optimization. SEO is all about increasing search traffic and visibility of a website by matching query intent with relevance and value. If you are like me and want to make your website as visible as possible to the public, and especially to your intended audience, then you need to make sure that you are taking the right steps to improving your SEO.
When I first started my blog, I really didn’t know much about this, and so I wasn’t sure what actions I needed to take in order to improve my web page’s performance. One thing that can really help to improve your SEO is to utilize key words within your content. A tool that I found very useful was the Google Ads Keyword Tool. It’s a very easy process- all you have to do is put in your website domain and location, and Google will generate a list of key words that you should use. This is a very important advertising technique to help you promote your website or web page. It is also a great way to brand not only your business or blog, but also yourself! It helps people to find you quicker and easier to increase traffic to your website. Below is a screenshot of the results I got from using the Google Keyword Tool for my web page.
Wilson, B. (March 16, 2017). Screenshot of Keywords [JPEG]. Retrieved from https://adwords.google.com/um/GetStarted/Home?__u=9916174881&__c=6659697756&authuser=0#oc
An example of how keywords can be utilized can be shown through my own blog. When I created my writing prompts infographic, I wanted everyone who was seeking help in picking a writing topic to be directed to my site and to my infographic. By using keywords like “writing prompts” or “writing,” I can increase visibility of my website to those people who are searching those terms. For something that seems so easy to do, it is a very beneficial step to improve your SEO!
My Top 10 Keywords & Their Number of Global Monthly Searches:
PR- 1,000,000 Communications- 823,000 Will- 368,000 Script Writing- 40,500 Advertising- 550,000 Grand Rapids- 74,000 Branding- 550,000 Proofreading- 110,000 Writing Prompts- 90,500 Writing- 550,000
Some other things that are important to keep in mind in regards to SEO are your design, the user experience, the content of your website, and your reputation. These will all affect how well-seen your website is for the public. Therefore, I encourage all of you who are maintaining or creating a website to not ignore SEO! Make sure that you are doing all that you can to increase visibility and traffic from the public. Trust me, it will pay off in the end!
SEO vs PPC. 2017, Full On Digital . Accessed 16 Mar. 2017.