SEO for PR

One of the most important things to maintain in any PR related field is SEO, or Search Engine Optimization. SEO is all about increasing search traffic and visibility of a website by matching query intent with relevance and value. If you are like me and want to make your website as visible as possible to the public, and especially to your intended audience, then you need to make sure that you are taking the right steps to improving your SEO.

When I first started my blog, I really didn’t know much about this, and so I wasn’t sure what actions I needed to take in order to improve my web page’s performance. One thing that can really help to improve your SEO is to utilize key words within your content. A tool that I found very useful was the Google Ads Keyword Tool. It’s a very easy process- all you have to do is put in your website domain and location, and Google will generate a list of key words that you should use. This is a very important advertising technique to help you promote your website or web page. It is also a great way to brand not only your business or blog, but also yourself! It helps people to find you quicker and easier to increase traffic to your website. Below is a screenshot of the results I got from using the Google Keyword Tool for my web page.

Screen Shot 2017-03-16 at 1.27.39 PM

Wilson, B. (March 16, 2017). Screenshot of Keywords [JPEG]. Retrieved from https://adwords.google.com/um/GetStarted/Home?__u=9916174881&__c=6659697756&authuser=0#oc

An example of how keywords can be utilized can be shown through my own blog. When I created my writing prompts infographic, I wanted everyone who was seeking help in picking a writing topic to be directed to my site and to my infographic. By using keywords like “writing prompts” or “writing,” I can increase visibility of my website to those people who are searching those terms. For something that seems so easy to do, it is a very beneficial step to improve your SEO!

My Top 10 Keywords & Their Number of Global Monthly Searches:

PR- 1,000,000                                         Communications- 823,000                                                     Will- 368,000                                          Script Writing- 40,500                                                               Advertising- 550,000                           Grand Rapids- 74,000                                                               Branding- 550,000                                Proofreading- 110,000                                                             Writing Prompts- 90,500                   Writing- 550,000

Some other things that are important to keep in mind in regards to SEO are your design, the user experience, the content of your website, and your reputation. These will all affect how well-seen your website is for the public. Therefore, I encourage all of you who are maintaining or creating a website to not ignore SEO! Make sure that you are doing all that you can to increase visibility and traffic from the public. Trust me, it will pay off in the end!

seo

SEO vs PPC. 2017, Full On Digital . Accessed 16 Mar. 2017.

Advertisements

Infographic

As a writer, I know that one of the hardest things to do is choose a topic to write about. You have to find a common ground between what interests you have, how much you actually know about that topic, and if it fits the style of your writing. For me, this step can take hours to figure out. In fact, right now I am working on a research paper for one of my classes, but we can pick anything we want to research and write about as long as it is within Africa. Africa is 11.73 million square miles with a population of 1.216 billion people. How am I supposed to choose one thing to write about in the second largest continent on the planet?

Because choosing a topic to write about can be so difficult, not to mention time consuming, I created a helpful infographic that gives step-by-step instructions on how to pick one. To do this, I used piktochart.com and created a free account. The process was so easy, and actually fun! You can choose any template to start with, or a blank one, and then you just fill in the information you want. Then, if you are like me and want to use your creativity to make it more interesting, you can move things around, change the background, and style it however you like! This website was easy to navigate and fun to use; I will most definitely be using it again in the future.

So, if you are having a difficult time figuring out what to write about, whether it’s for an academic paper or your own personal writing, take a look at my infographic below. It tells you exactly what to do in order to choose a topic. As I mentioned earlier, I was having a very difficult time deciding what to write about for my research paper. I used this step-by-step process and by the time I got to step 5, I finally had a topic picked out! Once I knew what I was going to start researching and writing about, the words came flowing out of me. Not only was it something that fit all of my professor’s guidelines, but it was something that I was actually interested in, so it now became very easy to write about it. I hope this works as well for you as it did me, and have fun with it!

infographic

Wilson, B. (February 8, 2016). How to Pick a Topic to Write About [JPEG]. Retrieved from https://piktochart.com/