SEO for PR

One of the most important things to maintain in any PR related field is SEO, or Search Engine Optimization. SEO is all about increasing search traffic and visibility of a website by matching query intent with relevance and value. If you are like me and want to make your website as visible as possible to the public, and especially to your intended audience, then you need to make sure that you are taking the right steps to improving your SEO.

When I first started my blog, I really didn’t know much about this, and so I wasn’t sure what actions I needed to take in order to improve my web page’s performance. One thing that can really help to improve your SEO is to utilize key words within your content. A tool that I found very useful was the Google Ads Keyword Tool. It’s a very easy process- all you have to do is put in your website domain and location, and Google will generate a list of key words that you should use. This is a very important advertising technique to help you promote your website or web page. It is also a great way to brand not only your business or blog, but also yourself! It helps people to find you quicker and easier to increase traffic to your website. Below is a screenshot of the results I got from using the Google Keyword Tool for my web page.

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Wilson, B. (March 16, 2017). Screenshot of Keywords [JPEG]. Retrieved from https://adwords.google.com/um/GetStarted/Home?__u=9916174881&__c=6659697756&authuser=0#oc

An example of how keywords can be utilized can be shown through my own blog. When I created my writing prompts infographic, I wanted everyone who was seeking help in picking a writing topic to be directed to my site and to my infographic. By using keywords like “writing prompts” or “writing,” I can increase visibility of my website to those people who are searching those terms. For something that seems so easy to do, it is a very beneficial step to improve your SEO!

My Top 10 Keywords & Their Number of Global Monthly Searches:

PR- 1,000,000                                         Communications- 823,000                                                     Will- 368,000                                          Script Writing- 40,500                                                               Advertising- 550,000                           Grand Rapids- 74,000                                                               Branding- 550,000                                Proofreading- 110,000                                                             Writing Prompts- 90,500                   Writing- 550,000

Some other things that are important to keep in mind in regards to SEO are your design, the user experience, the content of your website, and your reputation. These will all affect how well-seen your website is for the public. Therefore, I encourage all of you who are maintaining or creating a website to not ignore SEO! Make sure that you are doing all that you can to increase visibility and traffic from the public. Trust me, it will pay off in the end!

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SEO vs PPC. 2017, Full On Digital . Accessed 16 Mar. 2017.

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Photoshop for Spring Break

Who else can’t stop thinking about summer and the beach? With spring break coming up, it is the only thing on my mind. Unfortunately, I am not going anywhere warm this spring break, so I decided that I would still make a trip to the lakeshore! This past weekend, I went to Grand Haven State Park and attempted to take some pretty pictures of the lake and the beach. Luckily for me, the weather was actually pretty decent for a February day in Michigan, and I captured this picture at the perfect time with the sunset in the background.

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After taking this picture, I asked myself, “Why not pretend that you are somewhere warm? No one will know that you’re in Michigan… right?” I think that I wanted to convince myself of this more than anyone else. However, I knew that I would have to do a little editing before I could pull this off, so I used Adobe Photoshop to spice the picture up a bit.

One thing that I thought would make this photo more convincing would be to add a dolphin into the picture; that way no one could mistake this gorgeous picture of the ocean with Lake Michigan. It was a fairly simple process to my surprise. I used the “quick selection tool” to select the image of the dolphin and then place it into my sunset beach photo. However, it didn’t look as real or believable as I though it would, so I added water splashing up to make it look as if the dolphin were jumping out of the water. I also added a filter to the image to make it slightly brighter and to make it look a little more artsy for my own pleasure. The final product is below! It probably doesn’t look as real as it could if I were a professional, but what can I say, I tried my best.

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Using Photoshop is a great way to turn those dull and boring photos into professional masterpieces. I had a lot of fun playing around with this picture and I will definitely be using Photoshop again to edit my pictures. Besides using it as a way to fool others into thinking you’re having way more fun than you actually are, you can also use it as a simple way to improve the quality of a photo. You can make photos brighter, remove pimples or other unwanted aspects, and even add filters to make the pictures stand out. It is a great tool for any type of photography project, or just as a fun pass time activity.