For those of you who didn’t know, like me, you can actually become Google certified with Google Partners and gain exclusive access to several benefits. All you have to do to become a partner is pass a 70 question exam with at least an 80%, and although this sounds relatively simple, it is actually a lot of work. First, you must choose whether you want to become certified in Google Analytics or Google AdWords. I chose Google Analytics because I thought it would be more beneficial and useful in the career I am pursuing, but either option has many benefits depending on what you want to use it for. After you choose which path you would like to take, you must then complete two education courses in order to prepare yourself for the exam. These courses take a little bit longer than you may assume, and they throw lot of information at you to remember. However, at the end of each section it gives you small quizzes that help you to apply what you learned and makes it easier to remember for the future.
Once you finish taking these courses, you are then fully prepared to take the exam… well, hopefully. The first time I took the exam I only got a 70%; it was MUCH harder than I was expecting. If you come short of the 80%, you have to wait 7 days before you can take it again. During those 7 days, I took the time to re-watch some of the videos in the courses and better prepare myself for the exam. The next time I took it, I passed with a 91%!
Below is a picture of my final certificate of my Google Partnership in Google Analytics!
Wilson, B. (April 20, 2017). Screenshot of Analytics Certification [JPEG]. Retrieved from https://www.google.com/partners/#p_profile
This certificate in Google Analytics will help me in my communications career in so many ways. Since basically every company and organization uses Analytics as a way to keep track of their business goals and progress, and as a PR specialist I am working for those companies, it’s important to have knowledge of how Analytics works. I can use it to track which advertisements are producing effects on the company’s image or sales, discover which audiences we should target through campaigns, or to find solutions to problems where business may be suffering (i.e. website malfunctions).
A few weeks ago, before I had taken this exam, I was at a PRSSA meeting and there were several alumnus present to discuss their careers and accomplishments after graduation from Grand Valley. I was very excited when one of the speakers said she wished she had learned how to use Google Analytics in school because she has to use it all the time at her job and has no experience with it. She had to learn how to use while working the job, and other speakers began to chime in and say that they are in the same boat. At this moment I realized how valuable my certificate actually is.
Not only does the training and courses make you an expert on how to use Google Analytics, since many jobs utilize it, but the certificate also gives you a competitive advantage over other people when applying for jobs. It is something that you can put on your resume to show that you have experience with Google Analytics and are a Google Partner, something that many other students do not have when applying for internships or jobs.
So I encourage all of you to go get Google certified! Even though it takes time and effort to complete, there are so many advantages to doing it. I know that once I am working at a job, I will see the true benefits and usefulness that it offers.